We are the land of the man (or woman) who has everything. We have electric dog nail trimmers, vacuums that work without your help and phones with more computing power than a fleet of space shuttles. With all this great and not so great stuff, it's getting harder and harder to give a great gift. Before you go flailing around for a gift nobody wants or needs just to say you have something to wrap, consider the gift of safety; a new set of tires for a friend or family member.

Maybe you think this gift won't be appreciated. After all, tires don't have the appeal of a diamond pendant or a 6-way adjustable cyclo-massage equipped lounger. Actually, though, a new set of tires is so much more. 

• Your tires are the only part of your car that touches th ...[more]

In many parts of the US and Canada, it is common to have two sets of wheels and tires to tackle seasonal differences in driving conditions. You know what to do with them while they are on your car, but what is the proper way to store the ones you put up for the season? Here are some tips to ensure your seasonal tires are ready to go when it is time to swap them out.

1.  Clean Your Wheels - Contaminants and road grime can degrade the finish on your wheels while they are in storage. Before you put them away, clean your wheels with some mild detergent. Rinse them off and make sure they are completely dry before you put them away for the season.

2.  Clean and Treat Your Tires - Tires are made of natural and synthetic rubbers and ...[more]

The cornering and rolling forces on each of your tires are different.  If you have a front wheel drive car, the power and most of the force is transmitted to the front tires while the rear tires pretty much just follow along like fixed wagon wheels.  A rear-wheel drive car or truck sends power to the back while steering forces are handled by the front wheels.  All-wheel drive and 4wd have their unique power, steering and cornering characteristics as well. 

The point is, your front left tire is going to wear differently than your right rear tire, or for that matter, any of the other tires vary at each corner of the vehicle because of the force and friction.

The solution to this problem is tire rotation.  Tire rotation involves removing your wheels and tires from ...[more]

With all the tires you encounter every day, it is easy to forget their humble beginning and just how far they have come since the early days of automotive development. Follow along as we recap the incredible evolution that has taken us from simple rubber rings to the products we see today.

The tire had rather humble beginnings. In the late 1800's the invention of the automobile necessitated something for them to roll on. Until then, wheels were rolling around on hard wooden rims or metal bands. In 1888 Carl Benz, one of the famous fathers of Mercedes Benz, invented a new type of tire to match his new type of conveyance, the automobile. It was a metal framed tire, covered with rubber and filled with air. This was the birth of the pneumatic or air filled tire and it revolutionized the world.

Carl Benz' tire had air but it didn't have any tread. It wasn't until 1905 that tread was added to the tire's surface to help it handle the wet, muddy ...[more]

Head into the showroom at any tire retailer and you will find a dizzying array of tire types, sizes, tread patterns and other variables that can have you turning right back around and heading the other way.  The good news is a step-by-step approach to choosing the right tires for your car, truck or SUV with a little knowledge can make the process much simpler and give you great results.

The type of tire you need depends on what kind of vehicle you have, your driving style and the type of weather you must cope with in your area.

All Season Tires - Sometimes called Touring Tires, All Season Tires deliver good performance, handling and ride quality on dry, wet and moderately snowy roads. This is the most popular tire type and can be found on most four door sedans, ...[more]

Your tires are a big investment, and while it’s easy to just take them for granted, you want them to last through their entire warranty phase (at least). Here are some tips on how to get the most life out of a set of tires:

Tire rotations: No vehicle has 50/50 weight distribution from front to rear, and front tires see a different set of stresses from braking and cornering. Rotating your tires at a 5,000-mile interval ensures even wear and good drivability and handling.

Proper inflation: Underinflated tires are bad news! They’ll wear unevenly due to their altered footprint, they’ll cost you money in terms of higher rolling resistance and poor fuel economy, and the stress from overheating can lead to premature tire failure. Check your inflation levels at leas ...[more]

So you’re in need of a set of tires for your truck? No problem! The question is, though, what kind of tires are going to be best?

First, you’ll need to think about what you use that truck for. Will you regularly be hauling heavy loads or pulling a trailer? Do you expect to keep it on the pavement for the most part, or will you occasionally go off-road? If you go off-road, will it be on soft dirt or will you be plowing through brush, mud, and rocks? And finally…what’s your budget?

If you’re wanting to keep it on the pavement most of the time and your truck is a daily driver for errands, school, soccer, and grocery runs, all-season tires are probably the right choice. All-season light truck tires can rival the best passenger tires when it comes to noise level, ...[more]

Even just a pound or two of underinflation in your tires can be a problem. Why, though? There are several reasons. 

Fuel economy: If you ever rode a bicycle with a low tire, you know that it feels like you’re riding through wet cement due to the added rolling resistance. The same thing is happening with your car, and compromising your fuel economy. Over the course of 10,000 miles per year, that can add up to 150 gallons of gas or $500 out of your pocket!

Handling: Low tire pressure means poorer control and longer stopping distances. At high speeds, in particular, this can be downright hazardous.

Premature tire wear: Underinflated tires are under a lot of stress, especially their steel ...[more]

1. For performance and handling, the trend has long been toward fatter tires with a bigger footprint. That’s starting to change, though. Skinnier tires mean lower rolling resistance and better fuel economy, as well as a smaller aerodynamic profile. While fatter tires do handle better, tire engineers are making up the difference by designing skinny tires with a stickier tread formulation for traction and cornering ability.

2. Static electricity used to be a real concern for vehicles; if you’re old enough, you may remember seeing station wagons with a “ground strap” dragging along the pavement. It’s become a concern again, with newer tread compounds cutting back on the amount of carbon black in newer tires. The solution? Many tires are now designed with an “antenna strip” ...[more]